Marketing Executive At Hayat Egypt
Location: Cairo, Egypt
Bachelor Degree preferably Marketing major.
Fluent English and Arabic
0-2 Years of Experience
Very good communication skills
Main Responsibilities :
Monitor the competition (product, packaging, price, activity, promotion, advertising etc and provide support at forming propositions opposed to the competitive activities and action planning
Support the product development, packaging operations, positioning, and pricing processes.
To Support in execution of all ATL / BTL marketing activities
To support the digital marketing administration process. (Website, social media and digital campaigns/offers)
Take part during product launch/relaunch, field, and other activities.
Manage the process of preparing the POP, catalogs, stands, brochures, posters etc. to printing and delivering to relevant locations
To take part in 3rd party relationships and agency coordination.
Track the market dynamics through research
To carry out designing, application and tracking of the POS materials which are needed for bringing the brand’s communication strategy into the field
To determine the strong and weak points of the regions through regular field visits and suggest business enhancing actions
To manage the field activation plans concerning Launch and Relaunches
To ensure correct implementation of the shelf planograms of the related category
Support direct manager in calculating the ROI of the performed activities