Marketing Associate at Viatris Egypt
Full Job Description
At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
SUMMARY OF ROLE
Leads the development of all marketing and promotional materials, designing and execution of other marketing projects for Viatris Egypt, with the main objective of ensuring that tools, material are made available to all customer facing colleagues as well as communication channel, channels of distribution,and customers within the market.
KEY RESPONSIBILITIES AND FUNCTION
Briefly describe the essential activities that are performed by the role, including key supervisory duties/responsibilities. Each statement should begin with a verb.
Viatris Egypt Channel management, strategy, and tactical plan development
Implementation of local strategies, and development of promotional campaigns, and programs to maximize brand value
Align with regional and global teams as appropriate
Develop and coordinate implementation of OMNICHANNEL communication strategy.
Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels
Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
Take accountability for ensuring that all content and/ or promotion materials and items for promotional purposes are delivered timeously.
Alignment across functions and stakeholder management:
Align key internal stakeholders, through the core brand team – medical, marketing, management, H&V, regulatory, sales etc - to drive business objectives, develop campaigns and materials. And with External Stakeholders such as Egyptian Drug Authority.
Collaborate with sales to roll out and drive effective execution of campaigns and programs
Establish effective peer relationships and strong cross-functional collaboration and communication
Additional comments on the experience requirements for the role
Broad knowledge of the pharmaceutical industry and healthcare environment including pricing, reimbursement, regulatory requirements and market and policy trends to allow for successful brand planning
Ability to analyze, define and convey complex concepts and strategies in verbal and written communication
Demonstrated track record of ability to influence others without authority
Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Marketing, Customer and Competitor Insights
Performance and Program Metrics
Ability to facilitate open discussion and debate among key stakeholders and build internal and external relationships through partnering, anticipating needs, fulfilling expectations
Medical, Pharmaceutical or Science Education background
Marketing Diploma or MBA is a plus
Experience: Minimum 2 years ofrelevant experience