Hematology Brand Manager At AstraZeneca
Pioneers in Oncology and Hematology, we’ve pivoted AstraZeneca in our markets to accelerate in this specialty field. And we’re not stopping there – backed by the business we’re ready to continue our growth and take growth to the next level. Join a high-performing team, empowered to cut through the noise and drive real change. Our agility and pace, coupled with scientific focus, powers us to spot opportunities in the market that keep us moving forward and into new spaces.
Welcome to Marketing company – AstraZeneca Egypt , one of over 400 sites here at AstraZeneca, providing a collaborative environment where everyone feels comfortable and able to be themselves is at the core of AstraZeneca’s priorities, it’s important to us that you bring your full self to work every day.
What you’ll do
. Portfolio Strategic Impact & ROI
Monitor market trends in the region and advise management of changes in competition, product availability or related matters.
Assist in the development of marketing strategy and overall objectives.
Develop and execute advertising and promotion tactics for assigned products.
Monitor and analyze the effectiveness of promotional materials in the field to take remedial action where necessary.
Assist in the management of budgetary responsibilities as necessary.
Assist in the identification of new business opportunities through continuous assessment of market dynamics.
Brand Plan Implementation & Evaluation
Assist in the direction of marketing activities for the achievement of short and long term business objectives, increased profit and market control.
Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.
Market Analysis & Forecasting
Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
Ensure the use of effective forecast models and make recommendations for improvement as necessary.
Contribute to market forecasting as necessary.
Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
Monitor market place competitor product evolution as necessary.
Building Effective Business Partnerships
Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
Communicate and co-ordinate promotional activities with sales management.
Assist the sales force in product training and strategy orientation.
Ensure the implementation of management plans for all KOLs to advance business partnerships.
Develop sound business partnerships with all internal, external and global stakeholders.
Essential Skills required:
In depth knowledge of competitor & brand knowledge
Knowledge of product pipeline
Policies and process knowledge
Planning & Organization
Policies and process knowledge
Face to face communication skills
Group Presentation & training skills
Expert Group facilitation and moderation skills
Provide strategic input and thought-leadership cross functionally – Brand Strategy.
Leadership & Coaching
Coaching in call and group meetings
Recruitment & interviewing
Essential Experience required :
Minimum of 2-3 years’ experience as product manager in a multinational pharmaceutical company in Heamatology , Oncology or Speciality
Pharmacy , vet or medical background
MBA degree is an asset
Fluency in English language