Brand Manager - Bonjorno At Nestle Egypt
Location: 6th of October, Egypt
Business Unit: Coffee & Beverages
Bachelor’s Degree in Marketing
Three to five years marketing experience in FMCG
When you think Nestlé, what’s the first thing that comes to mind? We might be known as the world’s biggest food and beverages company, but much more goes into the DNA that makes us who we are. From the health and wellness of our consumers, the quality of our products and the passion that drives our employees, there’s always more to life within our fray. As such, we’re looking for a Brand Manager to join our Bonjorno marketing team.
Based in our Bonjorno Factory in 6th of October, you’ll be reporting to the marketing manager to plan, direct and execute marketing strategies to increase the visibility and performance of our Bonjorno brands. You’ll be working alongside some of the best in the industry, in a team of professionals to execute innovative brand and business strategies which build Nestlé’s status as the world’s FMCG brand.
So what does a day look like?
A day in the life of...• You start around 8.30 so you can prepare for the meetings that day and touch base with creative and media agencies to develop plans that keep us top of mind to our consumers. This is more than just creating ads. As Brand Manager, you’ll also have to understand category dynamics and identify ways to improve your brand’s performance in short, medium and long term.
• You may be the custodian of your brand, but teamwork is key. You’ll work cross functionally to develop budgets, new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend.
• Once you’ve had the updates in the office, now it’s really your time to shine. You do what you do best, by develop brand plans, activity grids for planned new products and key promotional initiatives. A big responsibility is developing marketing plans that bring brand to life. This may be through digital or traditional channels.
• In between your planning, you’ll present an overview of your category, as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Manager.
• Before you finish for the day, you track and monitor your brand’s sales performance. Are we in line with targets? Having a bad month? But, more importantly, what marketing strategies can we use to boost or maintain our performance. This conundrum will, ultimately, be yours to solve.
What will make you successful• Bachelor’s degree in Business Administration or equivalent
• You will need 3-5 years’ experience in marketing (ideally in another FMCG company)
• Experience working in cross functional teams is a must
• You must be able to speak English & Arabic
• You will, ultimately, be responsible for managing some of the country’s biggest brands. This will demand an ability to work under pressure