Marketing Specialist At Majid Al Futtaim
Work with the Manager Marketing to develop an overall Communications Strategy and “umbrella guidelines” that each centre/destination will embrace. Monitor adherence to these guidelines.
Interface with the Manager Marketing and assist in developing communication strategies and related activities which promote the centre as a ‘destination of choice’. Ensure that all marketing efforts are aligned with the Annual Marketing Plan, Asset Brand positioning and overall objectives set for each of the operating assets.
Supervise the implementation of marketing activities as per approved plan set for each destination/ centre and ensure quality and timely execution.
Manage marketing activities / campaigns for the assigned centre including creative and all marketing collateral required and ensure documentation of each campaign / promotion / activation and analysis of results and retailer’s feedback for post reports.
Maintain monthly cumulative reports for centre publicity, social media and website monitoring and provide ongoing feedback to Marketing Manager, Mall Management and tenants.
Develop and maintain an ongoing list of tour operators, cruise operators, hotels, airlines, bus companies, etc., in the region and create a program to target them with the aid of the Tourism Manager.
Generate of all related paperwork such as L.P.O.s, PARs, etc., for related activities at the centre, in addition to overseeing and coordinating the development and production of any internal / external newsletters, mall magazines, etc.
Oversee the coordination and production of any in mall multi-media program, monitor content and manage the information in keeping with the overall brand/positioning.
Work with strategic partners e.g. hotels, L&E brands to ensure that their collateral fits with the brand and that any major brand partnerships are communicated to the consumer effectively.
Work closely with the Marketing Manager and the Promotions Coordinator to ensure that all retailer offers and activities are communicated effectively in appropriate media platforms.
Work with the Customer Service coordinator to produce a Customer Service briefing pack on a timely basis outlining promotions, new stores etc. for information.
Provide all necessary data / reports on a periodic basis pertaining to marketing activities to the Manager Marketing for review, resolutions of issues and prompt decision making.
Ensure compliance with the MAFP SMBU’s Code of Conduct, Departmental policies and HC Policies and Procedures at all times.
Be the advocate and ambassador of aligning and cascading the MAFP values across SMBU and ensure that it is adhered to and exhibit the same all the time.