Marketing manager At Bridgestone
Responsibilities:
Trade Marketing & Communications:
Contribute to the creation and execution of the Regional
Marketing Plan:
Understand market and end-user needs in conjunction with the
Regional Marketing teams within BSMEA and Distribution Partners to develop,
enhance and implement marketing strategies and campaigns.
Collaborate with cross functional teams to lead Activations,
Sell-out campaigns, Sponsorships, Events, Tactical Campaigns, Product Launches
and Marketing Tools.
Develop the timelines for execution of aligned marketing
plans and manage the full year marketing calendar within designated markets.
Manage and execute key activations / campaigns in strategic
markets (Events, PR, CSR etc.)
Work in conjunction with regional BSMEA functions and
partners to ensure full alignment and clear communication across all
stakeholders.
Managing Marketing Budgets:
Lead the follow-up upon market specific executions,
activities and related expenditures as per the marketing plan.
Ensure data integrity (Budget, Committed, Paid) and overall
compliance.
Working closely with regional communication teams to ensure
all success stories, best practices are shared and deployed.
Retail:
Support the development of retail network in combination
with regional BSMEA teams and partners. Seek and deploy market specific
initiatives to deliver sustainable business value.
Market intelligence:
Obtain and develop market intelligence and insights and
disseminate across key stakeholders.
Partner with the BSMEA Regional Strategic planning functions
to develop accurate demand forecasting.
Required Qualifications:
Degree qualified within marketing, business administration
or a related discipline. A master’s degree is advantageous.
You will possess a minimum of 3 years of trade marketing
experience in the tire, automotive, industrial or compariable B2B industries or sectors.
You will have a proven track record of developing innovative
marketing solutions, have a proactive approach and a passion for the automotive
and mobility solutions sector.
Prior experience within a multinational is beneficial
however, familiarity with working in a matrix environment is essential.
You will have superior presentation skills with excellent
knowledge of MS office and PowerPoint.
With exceptional communication skills in English and Arabic,
with French preferable you will be able to develop compelling narratives across
a broad range of markets.